Stop chasing potential customers

The effective sales strategies for business depends on the stage of growth of the business. The mistake many entrepreneurs make is that they focus on the wrong strategy at the wrong stage.

To a young and upcoming startup, branding is not a good sales strategy. It costs a lot of money and it does not produce initial customers.

When your business is yet to have customers, what you focus on is lead generation

At ground zero of your business, your first priority should be consumer acquisition. When you have enough customers to get started, you automate the process and make it easy for potential customers to find you.

Stop chasing potential customers, instead create an automated path for them to find you. It could be through helpful blog posts, tweets, IG posts, how-to videos, and generally content that your ideal customer would find helpful.

Don’t chase them, make it easy for them to find you

- David