This information is a result of my own personal research and you will not find these methods anywhere.
I have tried dozens of ways to write to info@company dot com and this method I am about to share is what works best for me.
Now, I have to say that I cannot guarantee that you would get a response 100% of the time. Some companies just never open their emails.
But this system will make your mail worth a read and a response. Now the response might not be what you expect. And we will talk about that.
Here are the steps:
Step 1: Position
When a company puts out their address info@xyz, they are expecting people to reach out to them. So your first assignment is to figure out what kind of people they hope to attract.
Now be sensitive, if the website somewhere else puts out the company email addresses of members of the team, it is not a smart choice to mail info@ except you are mandated to because of your request.
Step 1 is putting on the perception of the kind person the company is expecting to get an email from.
If you are looking for a job (without a vacancy announced) or business, you don't want to make them see that. You first need to answer that question within yourself first; why should they care about what I have to say?
If they announced a vacancy and you are writing for that, don't try to be too smart. Just hit the nail on the head. Here is a way to position in a case like that: you saw their ad and it has been a while since it has been up, so you are wondering whether the company is still looking. Do this before you submit anything. If they don't get back to you, the position is gone. If they are still looking for candidates, they will reply.
Step 2: Write short
Your email should never be more than 5 lines. Anything more is a waste. Why? Most of the people who will read your emails are receptionists, junior staffers, etc. Trying to demonstrate your genius will land in the wrong hands. Believe me, I tried this a lot.
Unless you are writing to a particular person, never try to be impressive or anything. Just go straight to the point. Example:
I am X. Your ad to hire a graphic designer caught my attention but it is a few weeks old.
Are you still looking for a graphics designer?
Step 3: don't attach anything
Your attachment will be seen before they open the mail. So if it looks like pitching, they can as well spam it before they even open it.
Some even have policies against opening attachments. Don't do it unless you are requested to.
Step 4: Don't reveal anything serious about you until a real human reply you
When you are mailing info@company dot com, you are not mailing a human being. Don't get personal until they reveal a personality to you.
This is enough to get you started. I'll be revealing more to you very soon.