A Bunch of Secrets to Make Your Business More Money

What happened last Tuesday

How did you miss last Tuesday, David?

I wish it was unintentional. But no, I am too meticulous. I had a lot of things I could have said. But I held back.

The truth is that I wanted to test how you would respond to an anomaly. Don't worry, there is no pass or fail. It is just a lesson for me.

Which brings me to the lesson to you today:

Don't be afraid to look like a fool

I heard somewhere this week that successful entrepreneurs look like a fool to themselves at least once a week. I had my dose last week and it was quite the bomb. Thank God it was a private conversation.

You know that moment when you thought you have met someone important and it blows back to your face. Yeah. It was like that.

Would I stop because of that? No. I will only better my approach. But even the new approach would require testing.

What if the blowback is more severe?

More tweaks, more testing.

What thing are you going to test this week?

Think about it

- David

I got a good news

I got in touch with a much older person about 8 years ago. We bonded on several fronts and became close friends.

Shortly after, he relocated to another country and I haven’t seen him since. But I kept in touch. I supported him and he supported me. We were there for each other.

A few days back, he linked me up with an important person. And with the way things look, it’s going to be a game-changer. The point I want you to note is that:

It came through a nurtured relationship

How well are you nurturing the vital relationships in your life? When good things want to happen to you, they don’t fall from the sky like rain, they come through vital relationships you have nurtured.

Not every relationship is worth nurturing, but are you aware of the ones you should nurture? Are you calling them or you are expecting them to call you? Are you supporting them or you are angry that they won’t support you?

Always remember this:

Everybody wants something

Be the one that comes up with an answer. Offer to help. Don’t expect them to pay back in kind. And some may never. But those that will return the gesture can do it in multiples.

Not every friend is a friend. Know your partners in destiny and keep them close. Your good news is going to come through one of them.

And yes, you can make new ones. But take your time before you add any new person to the list. More on this later.

- David

Have you ever tried searching your name on Google?

The first time I did it, I didn't like what I saw too. Especially the first result that showed up. Yes, it was me but it wasn't what I wanted a search engine like Google to say about me in a first glance.

I discovered a way to hack this and get the first result of Google to say what I want. And that is what I want to show you today. But first, if you haven't done it before, do this now:

Search your name on Google and see what comes up

You may not like what to see but you need to face it as soon as possible.

Do it now!

...

I assume you have seen what you look like online. Now, let's talk about the hack. It is LinkedIn.

If you are involved in a serious profession or global business and you do not have a LinkedIn account, I have one question:

Where have you been?

Your online presence matters. LinkedIn is the new CV. And it is more than that. It is a platform where you can connect with business partners from any part of the world. Almost anyone you meet for the first time in business context would want to find out more about you through LinkedIn.

Here is the secret:

If you build a strong LinkedIn account that portrays you well, it will be the first page that comes up when you search your name

However, if you have other famous people who share your name with you, you may still find that your LinkedIn account doesn't make it to the top.

The remedy for this is to introduce a unique twist to your name that makes it stands out. For example, if your name is Michael Jackson, you know Google won't bring you out on the first page. So, you write out your name on LinkedIn as Michael W. Jackson. Or you use 3 names. But the names mustn't be too long. If it is still difficult to set yourself apart, use 2 initials. Like, Michael W. R. Jackson.

Make sure you use LinkedIn to put yourself on the first page of Google results when your name is searched. If you have a website or your company has a website that features you, that would be a great addition. But always remember that any job can be taken away from you, but your LinkedIn account will always be your LinkedIn account. No one can use it or change it on your behalf.

Be smart and give yourself an edge.

- David

Can I convince you against buying the iPhone 11 Pro?

It is not a new fact that smartphone innovation is coming to a climax. And it would be interesting to watch how the market reacts to it.

About 12 years ago, the world was taken by storm when Steve Jobs announced, “it’s the iPod, it’s a phone, it’s the internet”. That was the launch of the iPhone, which gradually shot Apple to the top of the chain in the smartphone market.

On September 20, Apple unveiled the iPhone 11 Pro. And the only significant difference it has from the previous version is the camera capabilities. The previous versions don’t have poor cameras by any standard. So, what is the selling point of the new iPhone?

The ad for the new iPhone caught my attention. While Apple may not be so much of a genius (anymore) in innovation, they are still killing it when it comes to marketing.

Durability was one of the features showcased in the ad. And I find that puzzling. Why durability now? Maybe Apple is running out of things to improve. But that is not where I want to point your attention to.

Did you notice the faces in the iPhone 11 ad? Watch it again if you didn’t. Notice the faces. Pay attention to their ears.

You see, in marketing, everything is intentional. EVERYTHING!

Notice the color of the bag? The hairstyles? The fingernails? Content of the bag? Everything is intentional. Why? It is simple

Apple isn’t trying to convince you to buy the iPhone, they are trying to show you that you are using the iPhone. You already make up your mind to buy the phone before you consider the specs. If you consider the specs without having a buying bias already, Apple has lost you.

This is why if I try to convince you against buying the iPhone 11 when you have already seen yourself using it, it will be a futile effort.

Business Lesson: In marketing, appeal to emotions first. Logic can come later

- David

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