I got a good news

I got in touch with a much older person about 8 years ago. We bonded on several fronts and became close friends.

Shortly after, he relocated to another country and I haven’t seen him since. But I kept in touch. I supported him and he supported me. We were there for each other.

A few days back, he linked me up with an important person. And with the way things look, it’s going to be a game-changer. The point I want you to note is that:

It came through a nurtured relationship

How well are you nurturing the vital relationships in your life? When good things want to happen to you, they don’t fall from the sky like rain, they come through vital relationships you have nurtured.

Not every relationship is worth nurturing, but are you aware of the ones you should nurture? Are you calling them or you are expecting them to call you? Are you supporting them or you are angry that they won’t support you?

Always remember this:

Everybody wants something

Be the one that comes up with an answer. Offer to help. Don’t expect them to pay back in kind. And some may never. But those that will return the gesture can do it in multiples.

Not every friend is a friend. Know your partners in destiny and keep them close. Your good news is going to come through one of them.

And yes, you can make new ones. But take your time before you add any new person to the list. More on this later.

- David

Have you ever tried searching your name on Google?

The first time I did it, I didn't like what I saw too. Especially the first result that showed up. Yes, it was me but it wasn't what I wanted a search engine like Google to say about me in a first glance.

I discovered a way to hack this and get the first result of Google to say what I want. And that is what I want to show you today. But first, if you haven't done it before, do this now:

Search your name on Google and see what comes up

You may not like what to see but you need to face it as soon as possible.

Do it now!

...

I assume you have seen what you look like online. Now, let's talk about the hack. It is LinkedIn.

If you are involved in a serious profession or global business and you do not have a LinkedIn account, I have one question:

Where have you been?

Your online presence matters. LinkedIn is the new CV. And it is more than that. It is a platform where you can connect with business partners from any part of the world. Almost anyone you meet for the first time in business context would want to find out more about you through LinkedIn.

Here is the secret:

If you build a strong LinkedIn account that portrays you well, it will be the first page that comes up when you search your name

However, if you have other famous people who share your name with you, you may still find that your LinkedIn account doesn't make it to the top.

The remedy for this is to introduce a unique twist to your name that makes it stands out. For example, if your name is Michael Jackson, you know Google won't bring you out on the first page. So, you write out your name on LinkedIn as Michael W. Jackson. Or you use 3 names. But the names mustn't be too long. If it is still difficult to set yourself apart, use 2 initials. Like, Michael W. R. Jackson.

Make sure you use LinkedIn to put yourself on the first page of Google results when your name is searched. If you have a website or your company has a website that features you, that would be a great addition. But always remember that any job can be taken away from you, but your LinkedIn account will always be your LinkedIn account. No one can use it or change it on your behalf.

Be smart and give yourself an edge.

- David

Can I convince you against buying the iPhone 11 Pro?

It is not a new fact that smartphone innovation is coming to a climax. And it would be interesting to watch how the market reacts to it.

About 12 years ago, the world was taken by storm when Steve Jobs announced, “it’s the iPod, it’s a phone, it’s the internet”. That was the launch of the iPhone, which gradually shot Apple to the top of the chain in the smartphone market.

On September 20, Apple unveiled the iPhone 11 Pro. And the only significant difference it has from the previous version is the camera capabilities. The previous versions don’t have poor cameras by any standard. So, what is the selling point of the new iPhone?

The ad for the new iPhone caught my attention. While Apple may not be so much of a genius (anymore) in innovation, they are still killing it when it comes to marketing.

Durability was one of the features showcased in the ad. And I find that puzzling. Why durability now? Maybe Apple is running out of things to improve. But that is not where I want to point your attention to.

Did you notice the faces in the iPhone 11 ad? Watch it again if you didn’t. Notice the faces. Pay attention to their ears.

You see, in marketing, everything is intentional. EVERYTHING!

Notice the color of the bag? The hairstyles? The fingernails? Content of the bag? Everything is intentional. Why? It is simple

Apple isn’t trying to convince you to buy the iPhone, they are trying to show you that you are using the iPhone. You already make up your mind to buy the phone before you consider the specs. If you consider the specs without having a buying bias already, Apple has lost you.

This is why if I try to convince you against buying the iPhone 11 when you have already seen yourself using it, it will be a futile effort.

Business Lesson: In marketing, appeal to emotions first. Logic can come later

- David

Announcing an amazing way to make money from your knowledge

Oh yes. We are still on our “make money” rampage.

First, you must understand that you must be fully comfortable and committed to whatever you have decided to practice among these ideas.

Personally, there are some things I am not comfortable with. Not because they are bad or illegal but because they do not fit my goals, vision, and story. Most of all, because I have a separate plan already working.

I shared a “dumb” way last week and I’ll share another one today. You can decide whether it is dumb or smart

I have always loved writing and I remember there was a time I was super fixated on getting published. Thank God I didn’t because I knew nothing about marketing then.

Today the information industry is a billion-dollar industry. But in some countries like Nigeria, the market is inexistent because of piracy. Writing a book is almost like a charity. This is because you have no control over the distribution.

Meanwhile, writing a book is one of the great things you can do to distinguish yourself early in the marketplace. And you should be able to make money from it.

So, I have found a way…

Before that, you should know that this works for non-fiction books. Most especially, books that help people go from point A to point B. Do you want sample titles? Maybe later

Here is the secret:

Turn your book into an online course!

There are several platforms such as Udemy, Teachable, and Thinkific to help you structure your course and present it. So, if you have written a book, just turn it into a course. If you have not written any book, just think of creating an online course instead of a book.

Imagine having a $10 course with 20 students each month, that is $200 no sweat income. Let’s say the course is $200 and you have just 5 students per month, that will be $1,000.

I know people in countries like Nigeria are looking at me with the back of their eyes now. I know what you are thinking. Those platforms are not well optimized for your audience. Well, that is what gave birth to this mail in the first place.

Another day of not minding my business led me to a friend working at a company. We were talking about something entirely different. But when she told me about her company I started thinking about it:

Sapphital.com

Check it out for all those of you in Nigeria. Instead of writing a book that can be pirated, just create a course and you can be sure all your marketing effort will not be reaped by someone else.

Believe me, no one is paying me for this. Maybe I should have asked them to pay for it. Anyway, you are already reading this. That’s just to show you that if I think something is good for you, I don’t have to be paid to share it.

Imagine you have a course at #2,500 and you can muster just 10 students per month. That is #25,000 in revenue. What if you can do 100 students a month? That’s #250,000. See? You can make your non-fiction very profitable.

Does this make any sense to you?

- David

P.S. However, before you go skin-diving into all of these, remember what I shared earlier; create a market before you create a product

A really dumb way to make $10,000 a month

I am gradually rechanneling my mind to think more about capturing the market and not about products and services. It hurts initially to come to terms with the fact that the market doesn’t care about your genius.

Maybe because we have been taught wrongly. We make and then, think of selling. Some time back, I shared that you should capture the market before you come up with any kind of product. How has that been going for you?

Anyway, I want to talk about money today. You could call it: how to make money. However, it is for the “not-so-smart” but bold. Let me get into the background story of this.

Some days back, a couple of my junior friends officially got into the “labor market”. And I knew the country has nothing good to offer these guys. So I thought of a business model that they could work out and… well, make some good money!

So I borrowed an idea from the book I was reading at the moment (I’ll tell you more about that later) and it sounded great to me.

Now, these my friends are not like me. They are neither internet savvy nor word merchants. They also do not share my interests in marketing and copywriting. (Have I ever even explained what I do?)

So, here is the big idea: SELLING!

Go out to businesses and companies, find out what they would like to sell but have trouble offloading, then go find a buyer. The buyer gives his price, and then go to the disgruntled seller and bargain a price that would be of benefit.

Imagine this, a company says they would like to sell a piece of furniture. We look at it and take pictures. We find a buyer and get the buyer’s price. Let’s say the buyer agrees $300. Then we come to the seller and inquire how much the seller will willingly part with the furniture. Then the seller says $200.

Can you begin to see where this is going?

We might incur transport costs or in some cases even make the seller pay for it. That is because it is the seller that wants to get rid of the furniture. Maybe they just imported a new one from Taiwan. So, our profit is $100 (#36,500). Not bad.

But imagine if you can get a $2,000 margin. And make 5 trades in a month. That is $10,000 (#3.65M).

Isn’t that a nifty way to make money?

- David

P.S. If you are the bold type and you really want to make money, you should start walking into big offices and asking them what they will like to sell.

P.S.S. Don’t forget to ask what they won’t mind buying at a good deal.

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